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After the porn ban, Tumblr customers have ditched the platform as promised

Since Tumblr introduced its porn ban in December, many customers reacted by explaining that they primarily used the location for looking not-safe-for-work content material, they usually threatened to go away the platform if the ban have been enforced. It now seems that many customers have made good on that menace: Tumblr’s visitors has dropped almost 30 % since December.
Tumblr’s world visitors in December clocked in at 521 million, however it had dropped to 370 million by February, net analytics agency SimilarWeb tells The Verge. Statista reviews the same development within the variety of distinctive guests. By January 2019, solely over 437 million visited Tumblr, in comparison with a excessive of 642 million guests in July 2018.
The ban eliminated express posts from public view, together with any media that portrayed intercourse acts, uncovered genitals, and “female-presenting” nipples. Some customers say enforcement of the ban has been spotty — one consumer wrote into The Verge to say that they’re nonetheless seeing porn on the platform — besides, customers have apparently left Tumblr in droves. We all know that the platform was primarily recognized for its NSFW content material, which was typically not simply porn that could possibly be discovered on any variety of different websites. It additionally included distinctive communities that mentioned sexuality in wholesome methods.
On December third, when Tumblr first instructed The Verge that it might ban porn by the 17th, CEO Jeff D’Onofrio mentioned in a press release on the time that customers had different choices. “There aren’t any scarcity of web sites on the web that characteristic grownup content material,” he mentioned. It appears like customers have taken D’Onofrio up on his supply and gone to different websites.

https://www.theverge.com/2019/3/14/18266013/tumblr-porn-ban-lost-users-down-traffic