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I attempted the $40 hood that helps you chill out. I simply felt dumb

The Ostrichpillow, which launched in 2012 and rapidly turned a viral sensation, may by no means have existed earlier than the web. However this $100, tulip-shaped pillow, which you’re supposed to slide over your head to zone out and escape, was the right product for an over-connected world. It was additionally best clickbait for bloggers in search of a loopy story that might go huge on social media. The European design agency behind the product, Studio Banana, would go on to promote 40,000 (or ~$1 million to $four million price) of Ostrichpillow merchandise this 12 months. The worthwhile Ostrichpillow line has expanded to all types of plush consolation objects for the reason that first mannequin debuted on Kickstarter in 2012.[Photo: Ostrichpillow]To this point, Ostrichpillow’s half a dozen merchandise fall into two camps. They’re both one thing quirky you’d put on throughout, say, a efficiency artwork piece, or one thing plush and ergonomic you’d put on getting onto a aircraft. In both case, you wouldn’t wish to be caught lifeless on the road carrying it. However the Ostrichpillow Hood–launching this week for $40–guarantees to be a extra refined model of the model’s method to product design. It’s meant to be “a traditional wardrobe secure with a twist” and “…the right addition to any outfit…” in response to the corporate.[Photo: Ostrichpillow]Principally, the Ostrichpillow Hood is a hoodie with the sweatshirt half reduce off. It’s a hood. Simply the hood. At first I believe that’s foolish. Silly. Actual dumb. After which I give it some thought. Ostrichpillow is successfully giving me permission to show any outfit–a seersucker swimsuit, a tuxedo, and many others!–into my favourite, comforting hoodie. And if it succeeds in that quest, wouldn’t that make this the one most necessary product of the 21st century? Historical past may all of the sudden be condensed right into a easy sequence of occasions: Hearth. The wheel. Vaccines. Steam engines. iPhones. Hoods. Launch all our nukes into the sky; humankind is finished right here.So I name in a evaluate unit, and what arrives at my door is a white field designed with all of the stark minimalism of an Apple product. On its entrance, a assured man with cheekbones that would reduce glass appears me proper within the eye. He appears to have reached the ultimate levels of enlightenment; any second he may burst into pure power itself. In fact he’s carrying the Hood–not prefer it’s an enormous deal, thoughts you. He’s carrying the Hood in a “this outdated factor?” means. He’s carrying the Hood like he was born within the Hood.“Did you get this on goal?” my spouse asks, wanting on the field.It’s a burn I can’t get well from. However I, too, need his cheekbones and a little bit of solitude in a home filled with little screaming PBS fanatics, so I rip the Hood from its field and I place it atop my head. It feels extra artificial than I’d anticipated. The right hoodie is generally or all cotton, however that is 71% polyester and a pair of% spandex. It’s one thing of a efficiency hood, apparently. I notice the extensive angle of view out the entrance. One other efficiency function, maybe. I might be mendacity if I mentioned it felt comforting, and even that comfy. I’d choose the hug of a full-out hoodie any day.[Photo: Ostrichpillow]Earlier than I can go away it to my household to determine, they already begin piping in with their opinions.“You kinda appear like you’re gonna cosplay a renaissance faire,” says my spouse. “You appear like a ninja,” says my son (attah boy!). “Are ninjas actual?” In fact they’re actual. Your dad is one now. I don’t say any of this, in fact. I clarify that ninjas had been certainly a part of historical past earlier than realizing any extra rationalization would require some deep Wikipediaing and this was actually concerning the Hood.Needing to verify the sight for myself, I’m going to the toilet to see how I look. I’m not naive. I do know I received’t look good. I do know I received’t appear like Ninja Cheekbones. Nevertheless it’s worse than I anticipate. With the frumpy cloth round my jowls, I appear like Ninja Basset Hound.I stroll again into the lounge and check out one of many Hood’s different marketed modes of damage. I yank on it, so the material totally covers my face and my disgrace. I assume this mode is supposed for naps. Nevertheless it works fairly properly for hiding humiliation, too.